In the world of family businesses, there is often a unique blend of tradition and innovation, values passed down through generations, and a commitment to building upon the legacy. ATD Solar Film & Graphics is no exception to this rule, and the recent transition in leadership brings with it a fresh perspective and a renewed commitment to excellence. Seth Clarke, who has taken over the reins of this family business, sat down with us for an insightful interview. Let’s delve into his journey and vision for the company.
Seth’s Journey Through the Years
Seth Clarke’s connection to ATD Solar Film & Graphics runs deep. He began working for his father in 2004, right out of high school. He grew up around the business, watching his parents dedicate themselves to it since 1996. As a kid his summers were spent learning the ropes, and he used to witness his parents go to installations together. The family business was not just a job; it was a way of life.
“From a very young age, I always envisioned taking over the family business and continuing the legacy,” Seth Clarke says. His dedication to this vision is evident in his commitment to the company. He worked for his father full-time for 15 years before enlisting in the Army Reserves in 2015. However, he returned to ATD Solar in March 2016 and resumed his work with the family business.
Seth’s journey took a turn when he felt the urge to start traveling across the United States and taking on projects as a subcontractor for various dealerships. In 2019, he left the family business and started his own company Veteran Film Team and started building relationships in the Washington, D.C. area. Through cold calling dealerships and persistence, his experience allowed him to understand the unique needs of their clients better, and he continued these relationships over the years. Seth emphasizes that they never took customers away from other dealers; their success was built on honesty and delivering quality work. His journey was about more than just business; it was about growth, service, and maintaining the values he learned from his family.
The Future of ATD Solar Film & Graphics
Under Seth Clarke’s leadership, ATD Solar Film & Graphics is poised for exciting developments. He plans to implement newer technologies, such as Customer Relationship Management (CRM) systems, and improve operational efficiency by utilizing his 20 years of experience in installation project management. He emphasizes that the sales cycle doesn’t stop at ordering; it continues until the film is successfully installed. Seth’s focus is on doing good business and delivering quality products.
As he steers the company towards a bright future, Seth remains committed to preserving the company’s long standing partnership with 3M, their trusted supplier of window films. While the industry may evolve, Seth’s dedication to quality remains resolute. He places a strong emphasis on performance and warranties, prioritizing the delivery of products that excel in functionality and reliability rather than chasing sheer quantity. Seth’s vision is to ensure that ATD Solar Film & Graphics continues to provide its customers with nothing less than the finest products, all while staying rooted in the values and principles that have defined the company for generations.
Fostering a Company Culture of Positivity and Excellence
Seth aims to preserve the principles of integrity, quality, and honor that have been the cornerstones of ATD Solar for years. He draws inspiration from his time in the military, where he learned the importance of leadership and teamwork.
Seth envisions a company culture filled with positive energy and a “rah-rah” competitive spirit. He wants to create a professional team that encourages, motivates, and coaches each other. Accountability and unity are central to his vision, and he sees himself as the leader who sets the tone for the entire organization. He wants his employees to feel appreciated and respected, turning their jobs into careers and fostering a sense of camaraderie. His goal is to create an environment where everyone can succeed and contribute to the team’s collective success.
A Bright Future Awaits ATDS Solar Film & Graphics
The future of ATD Solar Film & Graphics under Seth Clarke’s leadership promises to be one of growth, innovation, and unwavering commitment to core values. With a keen focus on customer satisfaction, operational excellence, and a positive company culture, the company is poised to continue its legacy while adapting to the ever-changing business landscape. Seth Clarke’s vision is not just about continuing the family business but also about taking it to new heights while honoring its proud history. His vision for a united, professional, and competitive team promises to make ATD Solar Film & Graphics a force to be reckoned with in the industry.